WhatsApp commerce
Outcome: Customers discover products, get policy-correct answers, check orders, and complete guided commerce tasks on WhatsApp — backed by the same workspace Runtime as your website.
Building blocks
| Piece | Role |
|---|---|
| Customer AI workspace | Knowledge + instructions |
| WhatsApp channel | Configure WhatsApp |
| Catalog / order tools | Shopify HTTP tools (customer-scoped orders) or custom SDK |
| Identity | Customer Hub Person; WhatsApp email OTP when orders need {person.email} |
| Flows | Checkout help, abandoned cart, returns |
| Events | Cart/checkout webhooks → FlowRunner |
Operator path
- Create an AI agent for commerce/support.
- Connect store — Connect Shopify or WooCommerce integration.
- Configure WhatsApp on that workspace.
- Test order tracking and FAQs on a real device. WhatsApp “show my recent orders” should ask for email + OTP if Hub has no email, then return only that customer’s orders.
- Add journeys: Abandoned cart, Order tracking, Refund automation.
Workflow
WhatsApp commerce MVP
- Workspace + catalog knowledge — Accurate product and policy answers.
- Commerce tools — Orders and optionally catalog.
- WhatsApp live — One number, one workspace.
- One automated journey — e.g. abandoned cart event.
- Measure conversion / CSAT — Iterate instructions and tools.